Alabama Announces Long-Term NIL Partnership With Fanatics

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Fanatics has reportedly entered a long-term NIL partnership with Alabama to open a team store, per the school’s announcement on Monday. On top of offering NIL merchandise of student-athletes, this store will also be offering gear from officially licensed outlets such as Nike and Topps.

Greg Byrne, who is Alabama’s Director of Athletics, released a statement regarding the announcement of the NIL partnership, “Fanatics has been one of Alabama Athletics’ top partners for more than a decade and this new deal elevates our relationship to new heights. By taking advantage of the expanded breadth of Fanatics’ services, we have put our University and student-athletes in a position to maximize sales and brand exposure with Fanatics’ blue-chip family of brands, including Fanatics Commerce, Topps, and Candy Digital. I think our fans will be fired up when they see everything come together inside The Authentic shop at Bryant-Denny.”

On3 has more HERE.