UCLA Launches New NIL Marketplace ‘Westwood Exchange’

UCLA Athletics have announced that they have launched a new NIL marketplace on Thursday, officially to be called “The Westwood Exchange”. Despite NCAA rules still prohibiting schools from directly paying student-athletes, UCLA Athletics director Martin Jarmond says “This streamlined process enables alumni, fans and local businesses to engage with our student-athletes like never before. Exchange gives our student-athletes direct access to Bruin Nation and vice versa.”

Sports Illustrated has more HERE.