Jackson State’s Shedeur Sanders Becomes First To Sign NIL Deal With Tom Brady’s Clothing Brand

Syndication: The Clarion-Ledger
Jake Crandall/ Advertiser / USA TODAY NETWORK

Jackson State quarterback Shedeur Sanders has reportedly signed an NIL deal with Tom Brady’s new clothing brand, the Brady Brand. Sanders has become the first college athlete to sign with Brady’s brand since it officially debuted in January earlier this year. Shedeur is the son of NFL Hall of Famer Deion Sanders, who is also the head coach of Jackson State’s football program. Brady had nothing but high praise for Sanders when speaking to media about the NIL deal.

“Shedeur Sanders is the perfect ambassador for Brady. He embodies everything we look for in a Brady athlete and his character and values align perfectly with our brand,” Brady said. The NFL quarterback continued on, adding that Sanders is not only an exceptional football player but also “one of the most influential players of his generation.” Sanders’ name continues to trend upwards in the world of college football as he adds on to his list of NIL deals. The JSU product is also signed with Gatorade & Beats by Dre.

The deal with Brady’s clothing brand is more than just about having the opportunity to make more money, according to Sanders. The veteran quarterback was praised for his mentoring of him, and believes it is only natural that he would eventually come to this decision.

“I’m so excited to work with the Brady team. Tom has been a longtime mentor to me both on and off the field, and I’ve been a fan of his apparel brand since its inception, so this partnership feels like a natural next step. I couldn’t be more grateful and excited to join the list of world-class athletes that represent the brand.”

Other famous athletes in other sports have begun to take notice of Sanders’ skills as a quarterback. Los Angeles Lakers guard Lebron James took to social media to praise the young man after his performance against FAMU. Sanders went 28 of 31 for 311 yards and five touchdown passes. The JSU star opened the game with 3 touchdown passes and went 17-of-17.

CBS Sports has more HERE.