Aaron Donald and Jaylen Brown End Partnership With Donda Sports After Controversial Comments Made By Kanye West
Aaron Donald of the Los Angeles Rams and Jaylen Brown of the Boston Celtics have both parted ways with Donda Sports after recent, controversial antisemitic statements made by Kanye West. Donda Sports is a sports marketing agency owned by West, named after the rapper’s late mother. Donald and Brown have released their official statements, sending a message that they do not stand with the reported views and comments made by West.
“The recent comments and displays of hate and antisemitism are the exact opposite of how we choose to live our lives and raise our children. We find them to be irresponsible and go against everything we believe in as a family. As parents and members of society, we felt a responsibility to send a clear message that hateful words and actions have consequences and that we must do better as human beings,” Aaron and Erica Donald said as part of their statement. “We do not feel our beliefs, voices and actions belong anywhere near a space that misrepresents and oppresses people of any background, ethnicity or race.”
Brown expressed similar sentiments in his statement, but emphasized that he remains committed to maintaining the relationships he’s established with the young athletes he met at the agency.
“I do seek to continue providing mentorship, love and support to the incredible children, faculty, and young athletes with whom I’ve been grateful to form bonds and relationships with during my time with Donda Academy.”
West has seen the end of many partnerships with several big name companies recently. On October 25th, Adidas immediately terminated its deal with West after being an established partner since 2016. The company said in its official statement that the rapper’s recent actions and comments have been “unacceptable, hateful, and dangerous.”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect. This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.”
“Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership,” the company also said. “More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.”
CBS Sports has more HERE.
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